Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation. They stress the benefits of a proactive defense and show how to recover after the damage has been done. Of particular usefulness are the chapters on how to measure this type of damage, including how to do an online reputation audit. They provide valuable insight into the quandary of “Google Truth,” why people attack each other online, and the different types of Internet attacks. Just when you settle in on a software tool suite to use there are three new ones that pop up that you have never heard of. Likening the Internet to the new frontier of the American Wild West, the authors explore the challenges of being in a world that is instant, permanent, and anonymous. You can only get these tools at the Tool Store when you trade in construction materials: facing board, peg, or tile. The good news is that if you are prepared, you can defend your company and make sure that its online image is a true reflection of reality. Once you reach level 60, you'll need special tools to complete the construction of public buildings: plane, hammer, and hand drill. Fertik and Thompson, respectively CEO and chief privacy officer at ReputationDefender, tackle online defamation, which can cause a company significant damage with only a few mouse clicks.
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